3 Instagram Marketing Hacks You Need To Know

Just about everyone these days has a social media account, and chances are Instagram is one of them. This app is more than just scrolling and liking photos…it provides a unique ability for you to interact with your followers. The question is “Are you getting the most out of Instagram and its tools?” Here are three essential marketing hacks for Instagram.

Utilize Instagram Stories

Instagram Stories is a fun feature and it’s easy to use. It gives your audience a little behind the scenes action of your company, something followers love! Similar to the popular app, Snapchat, Instagram Stories allows you to take a short video with the ability to add text, emojis, hashtags, and polls to the clip. Studies have shown that profiles with active Instagram Stories have an overall increase in user engagement. A simple trick to boost engagement is to post your latest feed post to your Instagram Story.

Geotagging Your Location

Geotagging is a helpful tool, especially if you have a local business. Studies have shown a higher engagement success rate with photos and posts that are geotagged. Simply post a photo with comments, including hashtags, tap the Add Location icon and type in your business’ name. If you already have a Facebook business page then your information should automatically populate. Now when someone uses the Places tab in the Instagram search feature, your posts and profile will show. This can instantly increase a user’s interest in your business because of what they’re seeing.

Another added benefit of geotagging is that it leaves out the guesswork for your followers. They can easily locate your business by clicking your tagged location. A map will appear showing your location. You can also add your business’s contact information and website. Photos people have posted with your tagged location will also appear. Geotagging simplifies things for your followers, which is something they can appreciate!

Perfect Your Profile

When you first sign up with any social media app one of the first requirements is to set up a profile. While it may seem tedious at first, having a social media profile plays an integral part in gaining followers. It not only serves as your brand’s image, but it also provides all the information a potential customer will need to know about your services or products. Tips for creating the best profile:

  • Use a clear photo or logo of your business.
  • Create a username (also known as a “handle”) relevant to your business or services. You may use your company’s name or attract your audience faster by using a name specific to the services you offer (for example @mobilecupcakesqueen will populate users looking for cupcake bakers in Mobile).
  • Include all contact information such as addresses, phone numbers and website links.
  • Link your other social profiles to your Instagram profile. This is will not only increase engagement but followers on those platforms as well.

Get online and see what Instagram can do for you and your business! These simple tips will help you get the followers you need to get your business off the ground!

Check us out and see how we can help with your business’s digital presence. Visit . We are a Google Trusted Agency and will be happy to answer your questions. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425. “We Put You Online So You Don’t Get Left Behind.”

Blog Posts

5 Reasons to Hire A Pro to Build Your Website

You might think designing your own website sounds easy enough, right? It may seem easier and more cost effective to use a template site for your business but will you actually gain referrals and entice customers to choose your business? Here’s proof why hiring a professional to design your website is better than doing it yourself.

Guaranteed Views

Just because you have a website doesn’t mean everyone will see it. Why? Because the internet is flooded with sites of every kind and design. Hiring a pro will guarantee your website gets seen because they understand the importance of updates and Search Engine Optimization (SEO). Updating your site regularly will improve your rank which means your website will be among the top views in people’s search engines. Also, a professional is familiar with placing keywords in the right area and knowing when to use text or a photo to your website so it will end up in a search result.  

Professional Appearance

Consumers will typically judge a company based on its webpage. You could offer the best products and services but if your website appears unprofessional, or unresponsive, you could easily lose potential customers. If your website has misspellings, broken links or has an outdated look, viewers will likely leave your page and move on. A professional will be there to manage all the aspects of your website, guaranteeing a professional appearance.

Artist Touch

Designing a website isn’t just for techies. It really takes an artist’s eye to develop a stylish website. Gone are the days of a simple landing page. Today, people value websites that look sleek and simple. Navigation such as headers that highlight when your mouse scrolls over them are gradual changes that can elevate the look of your website.

Pros Improve the Experience

A digital marketing company knows what makes a great website tick and what adjustments are needed. They can run analytics and configure it so you will get more hits and more traffic. These professionals have experienced the highs and lows of website design and are less likely to have beginner mistakes. Also, digital marketing companies have technical staff that can handle the big issues. Responding to the server going down or how to recover if the server gets hacked and starts redirecting traffic from your web site to another. These are real issues that plague both big business and small business alike.

Allows You To Be The Boss

You started your business because you have a passion for entrepreneurship. But if you spend a majority of time reading DIY website design books or learning to code, then you could lose focus on your company. Hiring a pro allows you to put all your attention on your business so you don’t have to worry about design, uploads or updates. The pros are there to do it for you allowing you to spend time on what you enjoy doing most!

It’s important to remember that these professionals not only make websites, but they also make GREAT websites. You want visitors to continue clicking through the pages and a professional can make that happen.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425 or visit . We are a Google Trusted Agency and will be happy to answer your questions.


SEO Trends You Need To Know

So, you have probably heard the term SEO tossed around when it comes to digital marketing. SEO, also known as search engine optimization , is constantly changing. Keeping up with the latest SEO trends is absolutely vital when it comes to staying ahead of the game. It’s important to analyze, revise, change and adapt to each change that presents itself in this ever-changing field of digital marketing. If you are wondering what’s in store for 2019 SEO trends, IM体育综合官方网站 has you covered.

Meta Description

You have probably noticed the featured snippets of information when you are searching a topic in Google. When you type in a simple question or phrase, you may not even have to open the web page because the result is displayed at the top of the results. These little snippets, called meta descriptions, are vital to have on your website so they are can be optimized for a search engine result. Marking up your content will help let Google know what is on your site and help search engines display your business in search results.

Optimized Mobile Pages

A majority of people you see browsing the internet are usually doing it on their mobile phone. If your website isn’t loading quickly on a mobile device, it’s probably onto the next one for them. Optimized mobile pages help make your website as fast as possible. However, it’s important to remain mindful of the fact that AMP can strip image content from your pages so your website may not be able to use it. Have the team at IM体育综合官方网站 check out your site and let you know the best route to take.


This is a trend that will probably never go away. Content is, and always will be, king. If you don’t have good content, then you will probably be lost down the rabbit hole in the search engines. Make sure your content is in-depth and helpful to those who visit your website. Check the pages where viewers are bouncing to see what you can change to make it more user-friendly. Don’t get us wrong, bounce rates aren’t always a bad thing. But, if you can get users to browse other pages on your site then that’s a pretty good sign you have great content.

Brand Building

Are you not on the brand building bandwagon yet? Well it’s time to jump on before your business gets left behind! Building a brand has always been important, but it is also a key factor in SEO this year. Google capabilities have improved tremendously, now allowing them to see where your brand name is mentioned in content. These mentions will help with your brand’s ranking. In addition, Google is able to see whether the mention is positive or negative, so if you have a negative review it can hurt your search ranking.

Running a business is a hard enough task by itself. It can be hard to find the time to focus on building your brand, creating meaningful content and truly focusing in on SEO. Check us out and see how we can help with your business’s digital presence. Visit . We are a Google Trusted Agency and will be happy to answer your questions. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425.


Why You Need to Update Your Website Content

So, you’ve launched your business’ website and it looks pretty good, right? However, just because you’re officially online doesn’t mean your work is done. Having a website is so much more than just, well, having a website. In order for your company to have a strong online presence, it is essential to keep your site’s content updated. Why is this so important and how can it affect your business? It may surprise you why you need to keep your website’s content updated regularly.

What is Website Content?

Your website’s content is more than just the biography section or your business hours. Content is everything, literally! It’s the text, pictures, sounds and any video or animation that makes your website more visually appealing. Basically, it’s all the aspects needed to grab hold of a user in order to keep them clicking throughout your site. These little things can make a potential customer spend more time on your website. That means they’re learning more about your business!

Professionally and Visually Appealing

First impressions are everything when it comes to your website. If your website appears out of date or cluttered, you may not receive as many clicks. Stay on top of website design trends by updating your site with the latest technology. A user may become turned off if the site is difficult to navigate or if the links are not functioning. The average person only looks at a website for four seconds before determining whether to keep reading or try another site.

Also, as your business evolves, it’s important to update content such as contact information, employees’ names, and the products and services you offer. Having the correct information gives a more professional appearance and will build confidence in your customer base.  

Updated Content Equals Better Search Rankings

Google is continuously updating its algorithms in order to enhance the search experience for its users. A website with relevant, up to date user-friendly content will rank higher in the search queries. Neglecting to update your content regularly will lower your rankings and may result in the loss of potential customers. A blog is a good source of content because it can be updated daily which can improve your rankings. Keywords can also be implemented which can improve your site’s onsite Search Engine Optimization (SEO) .

Increases Customer Base

Keeping your website’s content current and updated can help you grow your customer base. If your site has captured an audience, then people will be more likely to revisit once new content becomes available. More traffic to your website can also improve your search rankings. Google tends to reward frequently visited websites with a higher ranking in search results.

Your website is the window into your company and what services you offer. Having a website with updated content will not only increase your customer base but will extend your company’s digital reach. Check us out and see how we can help with your business’s digital presence. Visit . We are a Google Trusted Agency and will be happy to answer your questions. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425.


Graphic Design Do’s and Don’ts

Everywhere you look you can see an element of graphic design. It’s on the billboards we drive by, the websites we visit and the social media we scroll through daily. While your brand’s content needs to be creative and attention-grabbing, it should also maintain a professional appearance as well. Following these do’s and don’ts of graphic design will help your company increase its brand awareness and attract a bigger audience.

Do Make it Simple

Most graphic designers are taught not to leave too much white space on a graphic. However, the last thing you want to do is cover every inch of space of your design with text and pictures. Make your visual simplistic enough that it provides the necessary information without overwhelming the reader. To keep your design simple, use up to three different colors, font styles and pictures.

Do Your Research

Researching doesn’t have to take a lot of time but doing so makes a big impact on your graphic. Producing a design with false information will make you look untrustworthy and you could lose potential customers. Ensure you have all your questions answered and allow enough time for edits before you run a final proof.

Do Stay on Top of Design Trends

Social media is constantly evolving and designers have to move with it by creating content that is current with trends and styles. It is also important to pay attention to what is not popular as well so your graphics won’t look outdated.

Don’t Clutter Your Design

If you have a lot of ideas it may be tempting to put them all on one design. However, too much text, varying fonts, pictures and too many color combinations can make your design look cluttered. It can also be confusing and may turn off potential customers. Use only the applicable information and keep wording to a minimum if there is text.

Don’t Steal

One of the most important rules of graphic design is to not steal artwork, text or anything that has been used by another company or designer. Not only is it morally wrong but it could bring about legal ramifications. Purchasing a license from a design or image website is not only inexpensive but can save you a lot of time searching for images as well as a headache in the long run.

Maintain Consistency

If people are familiar with your brand’s look and style, it is important to stay consistent. Straying away from your company consistent image may confuse people. If you decide on a new logo design, introduce it to your audience instead of “dropping” on them without an explanation.

Creative and attention-grabbing content is essential to a successful marketing and advertising campaign for your company. An effective and easy to read visually will grab hold of a potential customer and help increase your brand’s awareness online and in the advertising world.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425 or visit . We are a Google Trusted Agency and will be happy to answer your questions.


Benefits Of SEO Within Local Businesses

The internet seems like a crowded place. Businesses stand elbow to elbow, in a query result that goes into the millions. As a local business owner, how can you stand out in the crowd? Optimizing your website with Search Engine Optimization (SEO) is the marketing tool you need to get your customers to find you.

Increases Website Traffic

A major benefit of SEO is that it helps produce higher website traffic from organic or natural search engine listings. People are more likely to click on the first results they see after a query and the right SEO can land you near the top. This could produce a huge return on investment for your web site or blog by merely increasing the number of people visiting your site.

Better Brand Awareness

With SEO, your website is likely to be among the first few search results people see after their query. The more people see your name, the more they are to recognize it and become aware of your business’s presence. Also, over time, they will become comfortable with your brand and you will gain their trust.

Brings in Target Audience

One of the best benefits of SEO is that it draws potential customers to you instead of you trying to find them. People who are looking for your product or service will see you listed at the top of their results. Thanks to the increased traffic your website will see, you are likely to see more potential customers. 

Creates a Better User Experience

Customers not only want the best products and services at the best prices, they also want a great experience. Optimizing your website will create a better user experience than a site that is not optimized. 

Improves Presence on Google

Broken links and slow page loading are just some of the elements that can affect your position on Google’s ranking ladder. If your site ranks low, chances are it won’t place high on the list. Google is the most used search option and you want your business seen by its users.

Increases Conversion Rate

Now, this may be the first time you’ve heard the term “conversion rate” and that’s ok! A conversion rate is a user’s journey within your website. The better the journey they have, the more likely they are to return to your site. To further your conversion rate, your website should load fast, be easy to navigate and load efficiently on digital devices like cell phones and tablets. Users will be more likely to return to a site that is easy to use and allows them to find what they need without all the jargon.

Help your business succeed by utilizing SEO to increase your profitability. With all the elements of SEO working together, consumers will be more aware of your company and the services you offer.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit . We are a Google Trusted Agency and will be happy to answer your questions.


How Skimpy Web Content Hurts You

The website has become today’s storefront. It’s the first place the public will go to check out your business. Who you are. What you do. How you do it. However, creating web content week after week can be challenging. From a rich blog to interactive content to new posts and pages – it can get daunting. But staying the course to keep your site robust is a must! How can skimpy web content hurt you?

Let’s take a look at 5 big ways skimpy web content can actually drive business away.

Competitive edge

No matter what type of business you are in, there is always competition. People have more choices than ever today as to where they spend their time, money and attention. Maintaining a website that is rich with content that provides valuable information gives you a competitive edge. Remember, if you aren’t doing this, your competitors are.

Repeat visitors

You can learn a lot from your analytics. Next time these are reviewed, take a look at the repeat visitors to your site. If this is an area of improvement, skimpy content is likely to blame. The average first visit to a page is only a few seconds. But the repeat visits last longer. You are essentially nurturing an audience when you provide full content that keeps them coming back. These repeat visitors can also become your ambassadors through word of mouth as well as social shares.

More information, please

Speaking of analytics, skimpy content will lead to skimpy analytics. The system just won’t have enough to pull from to tell you what you need to know. Ideally, analytics are pulled monthly to see the trends, sources, opportunities and more. If your site is neglected in terms of low content, sparse blog posts or outdated pages, you’ll get pretty skinny analytics that don’t help you like they really can.

Staying timely and relevant

In any industry, staying relevant is important. Skimpy content that doesn’t speak to the trends in your industry leaves your visitor wondering if yours is really the one with which they want to do business. If you’ve ever visited a site that looked really outdated or neglected, you know what we mean.

Google rankings

Search Engine Optimization is the key to landing first-page ranking on engines like Google, Bing and Yahoo. Of course, AdWords helps. Sometimes purchasing AdWords isn’t feasible at the time. This is where keyword strategy comes in. Skimpy content that is simply flat words on a page with no thought behind them hurts your business. Google will pass these over quickly in favor of keyword dense sites that follow the buyer’s journey. One or more of these sites will be your competitor.

These are five real ways skimpy content hurts you. Taking it on yourself can be too challenging. Our IM体育综合官方网站 experts are trained in all the above and more to build rich content that drives your audience. Give us a call today!

Your online presence is too important to let it become obsolete. If you are managing threats from competitors SEO, you can take care of any problem before it becomes irreversible. Call IM体育综合官方网站 to find out how we can help with your business’ digital presence. For a free consultation to formulate a strategic marketing plan call us today at 251-583-2605 or visit We are a Google Trusted Agency and will be happy to answer your questions.

© IM体育综合官方网站 2018: Reproduction without explicit permission is prohibited. All Rights Reserved. “We Put You Online So You Don’t Get Left Behind.”


The Power of the “Like” Button and How it Drives Traffic on Facebook, Instagram and LinkedIn

Created in 2009, the “Like” button is a symbol that we have all gotten used to seeing and using on a daily basis for nearly a decade. This powerful little icon gives users the opportunity to engage in social media posts along with, comments, status updates, links to news stories, videos, and pictures, all shared by friends and family. Another element the button provides is the ability for users to “like” advertisements which can be a driving force for increased traffic to your social media platform.


The pioneer in liking and sharing of social media content. One little like by a user can have a profound impact on a post. A form of social media approval, it allows users to give a “thumbs up” on content you have posted or shared. This item will then show up on that user’s Facebook friends news feed which is viewed by all their friends and family. The more people who see the liked item (and like it themselves) the more impact it can have on the original post. More exposure will lead people to your Facebook post which they can like as well and will add to the snowball effect as it shows up in people’s news feeds. These features can help create more brand awareness, bring more attention to your website or Facebook page and potentially lead to new customers.
The button also shows how many people have liked an item. This feature can give you an idea how of much of an impact your content is having on users.


Acquired by Facebook in 2012, this photo filter app now has more than 600 million users. An algorithm is in place to help determine which posts users see first. Loathed by some but praised by others, the algorithm looks at how much and how quickly a post receives attention. The more likes and comments your post receives in a quick amount of time, the more likely it will be the first thing users see when they open the app.
These two features work together to garner more engagement for your post.
Timing is everything with an Instagram post. Posting at a time when your item is more likely to be seen will increase the chance for more likes. Studies have shown that lunchtime (between 11 am and 1 pm) and nighttime (7 pm and 9 pm) are the best times to schedule a post.


Similar to Facebook, but with a business side, a liked post or comment will be shared within a person’s network on LinkedIn. Known as “connections”, these people within your network will be able to see the activity you have liked. They will then like and share your post and more traffic can be increased toward your profile.
The true beauty of the like button, that separates it from other forms of interactions, is its simplicity. No major thought, no articulation, just pure binary emotion. A single click of the mouse can communicate interest, support or sympathy.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit We are a Google Trusted Agency and will be happy to answer your questions.

© IM体育综合官方网站 2018: Reproduction without explicit permission is prohibited. All Rights Reserved. “We Put You Online So You Don’t Get Left Behind.”


Why you should outsource social media

Social media is a critical part of the success of any business. Consider this: even if your business is not on social media, your competitors are.


Network Marketing – How it Affects Your Online Presence

[vc_row][vc_column][vc_single_image image=”2718″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Have you heard the term network marketing often? We’re sure you are aware of the term, but do you know what it means?