Marketing strategies change depending on the current digital landscape. Did you know that there is a strategy for utilizing hashtags in your social media ? Any decent marketing plan should include hashtags, whether for a brand, a trend or an overall company.
But first… What is a hashtag?
Beginning with a pound sign (#), hashtags are made up of words or phrases with no spaces in between. For example: #SouthernViewMediaRocks. Hashtags add your post to a bigger conversation, and they work . A Tweet with at least one hashtag receives twice as much interaction as a post without hashtags.
There is an understood protocol for using hashtags. Here are some things that you should do and not do when using hashtags.
DO Use Relevant Hashtags
How often have you scrolled through Twitter or TikTok and noticed the trending hashtags? Ideally, every post or video should stay relevant to the hashtag; however, sometimes, the conversation is oversaturated with irrelevant content. Some creators only use a hashtag because it is trending, but that does not guarantee engagement.
DO NOT Use Too Many Hashtags
How many hashtags are too many? Depending on the social media platform, you may discover a variety of answers. However, a good practice is to keep the hashtags to a minimum; no more than 3 to 5 hashtags is ideal. Choose wisely!
DO Track Your Hashtags
Which hashtags work for you and which ones do not? #LocalBusinessOwner may receive more traction than #BusinessOwner for you. Tracking your hashtag performance over time can help you improve your marketing strategy in the long run!
DO NOT Waste an Opportunity for Hashtags
Feel free to create your own hashtag, whether for your company or a special event! Hashtags for events like trade shows or expos can help your team track engagement and reactions. So get creative with your next event!
DO Pay Attention to Trends
Stay alert for which hashtags are currently trending! How will your agency, company or brand join the conversation? Trending hashtags are an easy way to generate content–bonus points if it is relevant to your brand or what your company sells.
DO NOT Use Too Many Words In Hashtags
Hashtags should be as specific as possible without being too vague. So when using or creating hashtags, you should not use many words. For example, #BoatSale2022 is better than #BiggestBoatSaleEverIn2022.
DO Have Fun With It
Social media is about trial and error. What works and what does not work? We recommend that you have fun and be authentic with the hashtags. Your audience can, and will, tell the difference.
Overall, hashtags are great for social media because they can benefit both individuals and companies. Hashtags level the digital playing field for conversations, engagement and content , especially when utilized correctly. So how will you add hashtags to your marketing strategy?
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