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The font you choose for your website can make or break it. If your text is hard to read, people will be less likely to read it and more likely to bounce away. Here’s a list of 10 easy-to-read fonts that have been used by professionals in their branding and web design projects:

Source Sans Pro

Source Sans Pro is a humanist sans-serif typeface, designed by Adobe and Google as a collaborative project. It’s one of the most popular fonts on the web, thanks to its pleasant appearance and versatility in use. This family includes seven weights with italics and small caps; four widths (condensed, normal, extended and expanded); two ornaments (discretionary ligatures); three subfamilies with different text figures; as well as numerous OpenType features such as fractions and small caps figures.

Source Sans Pro is a great font for branding, web design and advertising.

Lobster

Lobster is another free font, but this time it’s a serif font. It’s also a sans-serif typeface, so you have the option of using it in any way you’d like. It can be used as a grotesque typeface, slab serif or anything else that fits your needs!

Lobster is one of those fonts that has been around for years and will probably last even longer. It was created by David Berlow while he was studying at the Cooper Union in New York City back in 1993.

Open Sans

The Open Sans typeface is a sans-serif font designed by Steve Matteson for Google . It is a humanist sans serif with a large x-height, open forms and a neutral, non-threatening appearance. The Open Sans family includes 6 weights (Light, Regular, Medium, SemiBold, Bold and Heavy) with matching true italics.

The font is free to download at Google Fonts and the source code is available on Github.

Roboto

Another font that’s very popular with designers is Roboto. It was initially released by Google in 2010 and has become one of their primary typefaces for Android. The font was designed by Christian Robertson, who also designed similar fonts like Droid Sans, Droid Serif and Noto Sans CJK.

Roboto is a sans-serif typeface that features an undeniable geometric structure. It’s been used in many major brands such as Adobe and Samsung, but it can work well for any brand looking to create a timeless website or app design without sacrificing readability or aesthetic appeal.

Oswald

Designed by Ole Schäfer in 2014, the Oswald family is a sans-serif typeface with a modern and geometric appearance. It has a large x-height and wide proportions, which make it great for headlines and subheads.

Montserrat

Montserrat is a geometric sans-serif typeface designed by Julieta Ulanovsky, with contributions from Juan Pablo del Peral and Rodrigo Fonseca. It is inspired by the work of Frank Gehry, and blends Art Deco and Post Modern design elements. The font was originally created for use in the branding of the “Centro de Promoción de las Artes” (Center for the Promotion of Arts) in Mexico City.

Josefin Slab

If you’re looking for a professional-looking font with a fresh, modern feel, Josefin Slab is the one for you. This free font from Google Fonts comes in three weights—light, regular and bold—and can be used for both branding and web design.

The font’s unique style gives it an edgy aura that is perfect for any brand looking to stand out from the crowd. The thick lines give it an industrial feel while its rounded corners add warmth to the overall look of your brand identity. It’s also easy to read at small sizes which makes it great for mobile menus or anything else where space may be limited on screen real estate.

PT Serif

PT Serif is a sans serif font that was designed by Peter Matthias Noordzij, who also created the typeface Neutraface. This font has been included in many popular books and magazines, including The New York Times. It’s available in 5 weights: Regular, Italic, Bold, Bold Italic and Black.

PT Serif is a versatile font that works well for branding purposes—when you’re designing your logo or other brand assets like business cards and letterhead! But it also makes a good choice for web design because it can be easily read at small sizes.

Lato

Lato is a sans-serif typeface designed by Łukasz Dziedzic and released in 2010 by Google as a free font family. The Latin alphabet is the basis for this typeface, but it also includes special characters for various languages such as Polish, Ukrainian, Greek, and Baltic. The letters of Lato have small curves that make them look like they are written with a pen or brush.

This typeface was designed to be used at small sizes. It has strong vertical strokes that can appear too thick when printed on paper or other flat surfaces.

Make sure you make your website easy for viewers to read!

Your font choice is a vital component of your website design. It’s important to find one that’s easy to read, because if your text isn’t legible and readable, then you’re going to lose potential customers.

You want your font to be easy on the eyes so that it doesn’t hurt readers’ eyes just by reading the text. Some fonts are harder than others for people who have dyslexia or other issues with reading comprehension, so making sure yours is one of these fonts will help you attract more visitors from all walks of life!

We hope this list has helped you find your perfect font. If you’re still unsure, we recommend using something that’s easy on the eyes and balances between serif and sans-serif styles. If nothing else, just remember that no matter what fonts you choose for your website design project, it’ll be best if they’re readable!

If you have more questions about web design, we recommend that you reach out to the Southern View Crew! You can schedule an appointment with one of our strategists at www.southernviewmedia.com today.

When beginning a new campaign, it is easy to want to jump right into the midst of it, including creating ad creatives and writing copy. However, before you begin any task, you should research and establish the keywords that you’ll target. Here are 5 easy mistakes that people make when setting up keywords for Google ads or other digital ads.

Overlooking the importance of relevance.

Relevance is one of the most important factors when considering ad quality. If your ads aren’t relevant to what people are searching for, they are likely to be ignored or clicked on by mistake. This can lead to lower click-through rates and higher costs than necessary.

Google takes into account several factors when measuring keyword relevance: search volume, keyword match type (broad, phrase or exact), negative keywords used and ad copy that includes query terms. To make sure your ads are as relevant as possible for each user that sees them, it’s important to use broad match keywords wherever possible.

Improper campaign settings.

One of the first things you want to do is make sure that you’re using broad match and phrase match correctly. Broad and exact matches are very different, so if you don’t understand what they mean or how they work, your ads will definitely suffer as a result.

Spending too much or too little on keywords.

You need to find a balance between overpaying and underpaying for keywords.

You can’t just throw a bunch of money at your campaign and hope it works out. That’s not how it works. If you have no idea what you’re doing, then chances are good that you’ll spend way too much on keywords. The key here is research: make sure that any keyword has enough demand before spending money on it!

Not tracking conversions correctly.

Tracking conversions is one of the most important parts of running a successful AdWords campaign. The reason for this is that it ensures that your ad money will be spent wisely, as opposed to just being thrown into the abyss.

Tracking conversions means tracking the number of people who take a specific action after seeing your ad. If someone clicks through a banner ad without interacting with any other kind of medium like social media or email marketing campaigns, then they might not actually convert into leads or customers later on down the line because there wasn’t enough engagement between them and your business beforehand—and most importantly: no conversion!

Wasting your money and time.

Before you begin your search marketing campaign, make sure that you are tracking conversions. This will help you see how well-targeted your ads are and if they’re actually bringing in business.

Next, make sure that your budget is allocated properly. You might be spending too much money on high-cost keywords or not enough on low-cost ones because of the way they’re set up now. Also, make sure that you are using the right keywords and settings within Google Ad Words so that it’s working for you as effectively as possible. Did you get all of that? If you have any questions, or want to know more, than set up a consultation with one of our digital strategists today! Visit www.southernviewmedia.com to learn more.

If you are looking at marketing platforms, you may have come across the two giants of the industry: Mailchimp and Hubspot. These two companies offer powerful software solutions to help marketers manage their email campaigns and customer relationships. But what sets them apart?

Here, we will explore how these platforms differ, so that you can make an informed decision about which one is better for your small business.

Mailchimp

Mailchimp is a marketing automation platform. Okay, so what does that mean? Mailchimp helps you grow your business by managing email lists, creating (and sending!) emails and measuring the results of your marketing efforts.

Mailchimp has been helping people like you market their businesses for more than ten years. Mailchimp is great for email marketing, email newsletters and email automation—and it’s so easy to use!

Hubspot

Hubspot is a marketing platform that includes CRM, email marketing and other marketing tools. The software is highly customizable and very user-friendly. Hubspot is great for small businesses because it’s easy to use and comes with a free trial. If you’re looking for something to help manage your company’s customer relations, Hubspot is definitely worth checking out.

Okay, so what about the similarities and differences between the two platforms? They both offer similar solutions but approach them differently.

They Both Offer CMS Integrations

When it comes to integrations, the two offer the same basic choices. Mailchimp integrates with Salesforce and Zendesk (plus a couple of others), while Hubspot integrates with the same.But Hubspot also goes beyond this by integrating with LinkedIn Sales Navigator and Slack. While these may not make sense for every business, they could be incredibly useful if you have specific needs or goals in mind.

They Both Promote Contact Management and Retention

HubSpot allows you to create a custom form and landing page from scratch. It’s a powerful tool that allows you to tailor your forms and landing pages for maximum conversion.

In comparison, MailChimp also lets you create custom forms, but it’s not quite as customizable as HubSpot. That being said, if you don’t want to do any coding yourself, MailChimp’s drag-and-drop builder is a great way to go.

Both MailChimp and HubSpot offer the option of building “thank you!” pages after someone fills out their form. These types of pages are used for thanking customers for submitting their information. However, they’re also an opportunity for brands to ask customers for more information about themselves (such as an email address) so they can be added into an email marketing list or notified when new products become available on the company’s website.

You Should Find the Marketing Platform That Works for YOU

The marketing platform you choose should be one that is most comfortable for your business and will help you grow.

If you’re not sure which platform is best for your business, here are a few factors to consider:

• Is the software easy to use?
• Does it have the features needed to manage email marketing, landing pages and marketing automation?
• How much does it cost in terms of time and money?

We hope that this article helped you understand the differences between Mailchimp and Hubspot. If you still have questions about which marketing platform would be best for your business, don’t hesitate to reach out. Our Southern View Crew at IM体育综合官方网站 is always happy to answer any questions!

If you run a business, you have likely fallen down the rabbit hole of researching digital marketing techniques. You want your business to stand out online, and there are a million different ways to do so. If you are looking to increase your company’s SEO and show up higher in searches, one of the best ways to accomplish that is by utilizing keywords.

But first, let’s begin with the basics.

What are Keywords?

Keywords refer to the most common terms or phrases that are used to search a specific product, service or issue. These keywords are important because if you can better understand what your audience is searching for, you can begin implementing these into your marketing plan to ensure that your services show up in searches using said keywords. Once you discover the most used terms and phrases related to your industry, you can include them throughout your digital content and other online resources in order to increase your online visibility.

Now that you understand what keywords are, how do you put them to your advantage? The best keywords to use are those specific to your industry.

How Do I Find Industry-Specific Keywords?

Discovering which keywords apply to your service or industry is as simple as using online tools like Google Trends, Google Keyword Planner, Keyword Tool.io and more. There are hundreds of options out there, so see which one works best for you! Another way to find these specific keywords is to research and study your audience. You need to have a strong understanding of your customers in order to know what they might be searching for. Consider conducting surveys with your high-valued clients to better understand what they desire.

Which Keywords Should I Use?

After you have researched the most relevant keywords to your business, you want to narrow them down to only the most beneficial ones to you. Not every keyword needs to be thrown into your content. An industry secret to using keywords is to include ones that are less competitive.

Where Should I Incorporate Keywords?

You should aim to incorporate your newly found keywords anywhere you can within your online presence. This could mean creating website content that uses keywords, writing blogs that specifically address certain questions that come up in searches and creating social posts that relate to the keywords you found to be most beneficial. When writing website content specifically, it is important to include keywords in your URL, H1/H2 tags or in the image alt text. This ensures that your website can easily be crawled by Google’s system and your page will be more likely to pop up in searches. 

For more information on exactly where and how keywords should be incorporated within your online presence, give IM体育综合官方网站 a call: (251) 517-9425. We want to help you incorporate the best strategy possible for your keywords. We are your digital marketing experts who put you online so you don’t get left behind!

Digital marketing encompasses a lot of areas that require extensive knowledge and research to fully understand. Marketers are always learning the newest tips, tricks and trends of the trade so we can provide the best services to you. As a business owner or someone of general curiosity, you might have some questions about how digital marketing works and if some services are genuinely necessary. That’s why we have provided our expertise to answer some commonly asked questions about digital marketing.

1. What is SEO and how does it benefit businesses?
   Search Engine Optimization (SEO) allows websites (like your business!) to achieve higher rankings in search engine results. By using targeted keywords tailored to your specific industry and hosting unique, relevant content on your website, users will be driven to your website at much higher rates than before – which leads to established brand recognition and a higher amount of sales.
   
   
2. Do I need a blog on my website?
   Short answer – yes! Blogging is a great way to drive traffic to your website, and it keeps your client base updated with all the latest happenings in your business. You can curate a subscriber list so that your subscribers will receive an automatic email whenever you publish a post. You can write about trends in the field, secrets of the trade and advise about common problems. Having a blog will also legitimize your business and help establish you as an expert in your field. Blogging also helps your SEO rank appear higher!
   
   
3. Which social media platforms should I be using?
   We’ve written an entire blog tailored to this specific question, but it boils down to who your ideal client is. Social media marketing is specific, and each platform provides different results as different audiences use varying platforms. Do you want to market to customers rather than businesses? Stick with Facebook and Twitter. Try TikTok and Snapchat (yes, Snapchat is still relevant!) with the younger crowd. If you’re aiming to market to businesses, opt for LinkedIn. LinkedIn is the driving force behind business-to-business leads, so it’s the most recommended option for career-minded professionals.
   
   
4. What makes a successful email campaign?
   Email campaigns are used to keep customers up-to-date about all the latest happenings within your company and to build relationships with your clientele. You can launch specific email campaigns that are tailored to an individual promotion – these typically involve sending four to six curated emails. To measure a campaign’s success, evaluate the delivery rate, which is the number of emails sent that get delivered to people’s inboxes. (Sometimes emails get bounced – it happens). Also look at the open rate, which is the number of unique people who opened your email, and the click-through rate, which entails the number of people who opened your email that clicked a link to bring them to your website.
   
   
5. How do I establish my brand?
   Proper branding is vital to running a successful business and standing out from competitors. Branding isn’t just your logo – it’s every single message your company puts out. Your tone of voice in messaging, website design, logo and all send out a specific message about your brand. You don’t want to be sending mixed signals, so take some time and define what makes your brand unique. What are your values? Who is your ideal customer? What kinds of things attract them? A talented graphic designer can help establish your visual identity, and a copywriter can collaborate to provide a unique tone of voice that goes hand-in-hand with your brand’s visual elements.

Digital marketing goes well beyond the areas of SEO, blogging, email campaigns and branding; however, we hope our guide has provided you some clarity on the importance of these areas – and how to do them well! Are you interested in taking your digital marketing to the next level? IM体育综合官方网站 offers high-quality digital marketing and design services that put your company online, so you don’t get left behind! Call us today at (251) 517-9425 to learn more.

Social media marketing is necessary for staying relevant and standing out against competitors. With so many different social media platforms to choose from, it can be difficult to determine which ones your business needs. After all, you can’t be everywhere at once. How do you determine which social media platforms your business should be utilizing? 

To start, ask yourself a few questions:

Who is your target audience? Are they men or women? How old are they? Where do they spend their time online? Breaking down your desired customer is helpful in determining their online behaviors and marketing your business to them.

Where are your competitors? What social media platforms are they using? Is it working well for them? You don’t want them to dominate the conversation; it would be smart to have an online presence on the apps your competitor is finding success in. 

What are your goals? Are you trying to build a relationship with your community? Do you want to increase brand recognition? Different social media platforms are better utilized for achieving different goals.

With that in mind, let’s break down the different platforms

Twitter works well for businesses that run live events or are involved in the political and news industries. As a text-based outlet, you can make specific hashtags for events and keep up with the conversation in real-time. If your goal is connecting with your audience, start here. 

Pinterest favors businesses that have strong visual content. It is largely comprised of women – 78% of users are female. Boutiques thrive on Pinterest as you can make a clickable link that directs customers to your online store. 

YouTube has users of all ages, from young children to fully-grown adults. You can gain a large following all from posting how-to videos and educational resources. Can your business teach someone how to do something, such as how to fix a leaky faucet? Consider starting a YouTube channel!

LinkedIn is beneficial for business-to-business networking. Are you a consulting firm looking to connect with future clients and other business professionals? LinkedIn was made for you. 

Instagram was made for visual content. Restaurants with yummy food pictures thrive on the app (it’s why #foodie is a thing!). You can also highlight your products on Instagram Shop – a feature where people can shop your store directly on the app.

Tiktok is incredibly popular among younger audiences. Primarily 18 to 24-year-olds use the site to watch short-form video content. If you’re looking to target gen z and build brand awareness, this is the app to be on.

Facebook may be decreasing in popularity among the younger generation, but it is a great platform to use if you want to connect with your local community. If you’re willing to spend money on social media ads , you can run successful campaigns by targeting potential customers by age, interests, location and behaviors.

The right social media platform for your business all depends on your goals and desired audience. With the right message on the best platform, your business can grow and thrive online. 

Interested in connecting with potential customers online and growing your business? IM体育综合官方网站 is here to help! We offer high-quality social media marketing services that put your company online, so you don’t get left behind. Call us today at (251) 517-9425 to learn more!

Small businesses have a unique opportunity to connect with the community while also increasing sales and boosting the local economy. Having a digital marketing plan can help small businesses not only meet these goals but exceed them and flourish.

In today’s digital age, it’s not enough to solely rely on word of mouth marketing. While this might attract a general customer base, digital marketers can target the desired audience to reach an ideal client. It also helps small businesses to reach customers where they are – online.

So how is digital marketing effective? Here are three reasons.

Digital Marketing Puts Small Businesses in the Public Eye

Through Search Engine Optimization (SEO), digital marketers can make a small business achieve a higher ranking in search engines, which brings more traffic to the business. This leads to an increased amount of sales and more brand recognition.

For example, through SEO, digital marketers can make a locally-owned ice cream shop reach the top result of a search engine. If a potential customer searching for a frozen treat on a hot day looks up “ice cream near me” online, the first result they see will be from the local business. This increased web traffic leads to more overall sales since the business is being put into a larger audience – the online world. 

Digital Marketing Helps Customers Connect With Your Brand

Having an online presence makes businesses appear more legitimate and trustworthy. Engagement is key – replying to social media comments and messages helps customers connect with the business and be more likely to make a purchase.

You can also help customers out in real-time when they’re having a problem or concern. If a customer has a question about a product or a service you may offer, you can respond to them through a quick message. This interaction creates trust and helps form a relationship, which creates a loyal customer.

Digital Marketing is Advertising With a Wide Reach

Social media ads can increase brand recognition and trust for the business, and running digital ads for specific promotions is an effective way to reach customers who may not otherwise know about the sales. Posting consistently for promotions like these can help reach a larger audience and in turn, make more sales.

By running targeted social media ads , marketers can create eye-catching graphics that attract potential customers to visit a small business, whether that be online or in person. These ads also help small businesses stand out from competitors, which is vital in today’s age of overwhelming options. 

Digital marketing is an effective plan for small businesses because it helps reach a targeted, specific client base who may not otherwise know about your business. It helps create brand recognition and trust, and in turn, turns potential customers into loyal fans. 

We understand how busy you are as a business owner, so that is where IM体育综合官方网站 comes in! We are a boutique digital marketing agency catering to local businesses. Visit www.southernviewmedia.com to learn more about how we can help you boost your brand!